Like teachers and parents, we want children to be..

• kept as safe as possible from everyday hazards

• confident, outgoing and resilient

• accepted and feel that they belong

• social and make friends


Every day children are hurt through accidents and mishaps that are entirely preventable.

These are usually caused by a wrong split second “yes/no”, “go/stop”, “do/don’t” decision that is made through ignorance or naivety. If we can raise awareness in children about everyday hazards that they face, then we help to empower them to make better split second decisions.

An effective way to do this is through mentoring and anecdotal story telling.

Whether its toxic chemicals, domestic poisons, electric shocks, fire or traffic, if we prevent just one child from getting hurt through them making safer choices, then surely this endeavor is worthwhile.


A recent study conducted by Harvard University showed that much of our future success depends on our social skills and emotional intelligence.”

“Young children experience their world as an environment of relationships, and these relationships affect virtually all aspects of their development.” ‘Young Children Develop in an Environment of Relationships’ – Centre of the Developing Child – Harvard University – Working Paper 1

Despite the huge changes in technology and how we interact, face to face communication and social skills remain fundamentally important elements in children’s life outcomes. These are learned and developed through both passive and active influences.

We would like to assist in our own way to helping children become confident, socially outgoing and resilient. We also want them to feel a sense of belonging and community in their groups.

Kids Who Know explores some fundamental concepts that underpin this goal.


Children easily develop an affinity with characters, especially child characters.

They quickly identify the different personalities and a favourite is usually quickly chosen.

The Kids Who Know characters are slightly older and in many ways act as mentors, much like older children would do at school.

Retention of the information is enhanced through these associations.